Miamo: FUNCTIONAL COSMETICS combining
tradition and innovation
OUR STORY
Founded by our family in 2012, Miamo reflects our collective dedication to pharmaceutical excellence.
We remain personally involved in every pivotal decision to ensure our values are never compromised. Co-founding pharmacists Dr. Elena Aceto di Capriglia and her daughter Dr. Camilla D’Antonio, lead our scientific vision through a intergenerational dialogue between experience and modern research. Co-founder Giovanni D’Antonio, son and brother, governs the global business trajectory, institutionalizing our family values as a global mission.
OUR VALUES
The name ‘Miamo’ means ‘I love myself.’ This philosophy transforms daily skincare into conscious acts of self-care and empowerment.
We translate this devotion into a rigorous and innovative scientific identity. Our internal R&D department orchestrates the entire lifecycle of our formulas, from initial conception to the engineering of exclusive patents that guarantee unique, proprietary solutions. To ensure superior clinical performance, every formulation undergoes extensive instrumental and dermatological testing, validating the proven efficacy of our formulas.
Miamo Healthy Skin System:
The Wellness Protocol
Every skin profile and concern is unique, which is why Miamo develops targeted formulations for every specific need. These products are engineered to work synergistically through over 100 customizable protocols, following a strategic, up to six-step sequence. This process is driven by the science of serum layering, our proprietary technique that replaces the 'one-product-fits-all' approach with clinical precision and unparalleled personalization.
THE MIAMO BEAUTY ROUTINE:
6 SKINCARE STEPS
1 – Cleansing
Removes impurities, excess sebum, make-up residue, and traces of pollution. Essential for preparing the skin to better absorb subsequent treatments.
2 – Exfoliation
Promotes natural cell turnover, improving overall skin quality. Reduces skin thickening and increases permeability to subsequently applied products.
3 – Stimulation
Restores the skin’s physiological balance, often altered by aging, climate changes, pollution, and harmful substances.
4 – Treatment
Helps correct imperfections by providing the skin with the active ingredients it needs to restore and maintain its natural state of well-being.
5 – Hydration
Ensures the proper water supply to the skin tissues, giving the skin a hydrated, toned, and radiant appearance.
6 - Protection
Protects the skin from the harmful effects of UVA and UVB rays, among the main causes of skin aging.
